design•brand•Fashion/E-commerce
Kanso Design System & Brand Identity
Complete brand architecture and editorial design system for a Tokyo-based architectural studio.
Role
Lead Brand Strategist & Designer
Timeline
8 Weeks
Industry
Fashion/E-commerce
Stack / Tools
FigmaIllustratorAfter EffectsFramer
The Challenge
Kanso needed a unified design system that embodied spatial harmony, extreme minimalism, and timeless craftsmanship. Their existing identity was fractured across multiple international markets.
Brand palette and typography pairing exploration featuring custom grotesk display weights.
“
Daniel translated our physical philosophy of architectural space into an ethereal digital experience. The restraint is breathtaking.
Kenji Sato
Founder & Principal Architect, Kanso
Final desktop experience showcasing oversized headlines and disciplined monochromatic grid structure.
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